Dr Barbara Schwepcke is publisher of Haus Publishing, Arabia Books and the Armchair Traveller at the bookHaus. After receiving her doctorate from the London School of Economics she worked as a publisher for Prospect Magazine. In 2003 she founded Haus Publishing and is also co-founder of the Gingko Library. Due to her vast experience, she is an expert in both commercial/trade publishing as well as academic/scholarly publishing. During her Primadonna surgery, she will be discussing "How to write a convincing pitch".